Privacy Policy

Protecting your privacy is important to MSD PERFORMANCE. We strive to keep your personal information confidential. By ensuring that you are aware of and understand the MSD PERFORMANCE Customer Privacy Policy, we can provide you with better service. Please take a moment to read the following policy to learn how we handle your personal information.

Electronic Communications

When you visit MSD PERFORMANCE.com, MSD Powersports, MSD ProMag.com or send e-mails to us, you are communicating with us electronically. You consent to receive communications from us electronically. We will communicate with you by e-mail or by posting notices on this site. You agree that all agreements, notices, disclosures and other communications that we provide to you electronically satisfy any legal requirement that such communications be in writing.

Why we collect personal information

MSD PERFORMANCE collects and uses your personal information to give you superior customer service. We log individual information ONLY for those who volunteer the information when participating in our TECH FORUMS. We do log information on customers who use our website to purchase MSD PERFORMANCE products, request MSD Catalogs, or request technical support.

How we collect personal information

We collect information about you in several ways. For example, we might ask for your contact information when you join our TECH FORUM. In addition, when you register a new MSD PERFORMANCE product, sign up for MSD PERFORMANCE Internet services, or e-mail us for technical support, we collect and store the information you provide in a secure database.

To save you time and make our web services even easier to use, the TECH FORUM section of the MSD PERFORMANCE website allow you to create an "MSD PERFORMANCE ID" using your personal information. Here's how it works: Simply fill out a brief profile-your name, phone number, and email address-then choose a password and password hint (such as the month and day of your birth) for security. The system saves your information and assigns you a personal MSD PERFORMANCE ID. Next time you enter the TECH FORUM, you can simply enter your required information and the system will recall it for you.

How we protect your personal information

MSD PERFORMANCE safeguards the security of the data you send us with physical, electronic, and managerial procedures. We urge you to take every precaution to protect your personal data when you are on the Internet. When using MSD PERFORMANCE TECH FORUM, change your passwords often, use a combination of letters and numbers, and make sure you use a secure browser.

The MSD PERFORMANCE Direct Store uses industry-standard Secure Sockets Layer (SSL) encryption on all web pages where personal information is required. To make purchases from the MSD PERFORMANCE Direct Store, you must use an SSL-enabled browser such as Netscape Navigator 3.0 or later, or Internet Explorer. This protects the confidentiality of your personal and credit card information while it is transmitted over the Internet.

Access to your personal information

You always have access to the information we have about you. To review and update your personal contact information, simply email your request to privacy@msdignition.com, be sure to include your previous information so can locate you in our database. The TECH FORUM login screen provides you with the opportunity to update or change any of your personal information.

Collecting other personal information

When you browse MSD PERFORMANCE's website, you are able to do so anonymously. Generally, we don't collect personal information when you browse - not even your email address. Your browser, however, does automatically tell us the type of computer and operating system you are using.

For the TECH FORUMS ONLY, the MSD PERFORMANCE website uses "cookie" technology. When you first connect to our site, the cookie identifies your browser with a unique, random number. The cookies we use do not reveal any personal information about you, except perhaps your first name so we can welcome you on your next visit. Cookies help us understand which parts of our websites are the most popular, where our visitors are going, and how long they spend there. We use cookies to study traffic patterns on our site so we can make the site even better.

In some of our email to you, we use a "click-through URL." When you click one of these URLs, you pass through our web server before arriving at the website that is your destination. We track click-throughs to help us determine your interest in particular topics and measure the effectiveness of our customer communications.

Our companywide commitment to privacy

To make sure your personal information remains confidential, we communicate these privacy guidelines to every MSD PERFORMANCE employee. In addition, MSD PERFORMANCE adheres to industry initiatives such as the Online Privacy Alliance (http://www.privacyalliance.org) to preserve privacy rights on the Internet and in all aspects of electronic commerce. Though not a member, MSD PERFORMANCE works to maintain the same standards outlined by the organization.

MSD PERFORMANCE does not knowingly solicit personal information from children or send them requests for personal information.

The MSD PERFORMANCE website contains links to other sites. MSD PERFORMANCE does not share your personal information with those websites and is not responsible for their privacy practices. We encourage you to learn about the privacy policies of those companies.

MSD Performance may acquire other businesses, and another company may acquire MSD Performance or substantially all of its assets such as through a merger, consolidation, acquisition, or asset purchase. If that occurs, the information we collect may be one of the assets examined or transferred as part of the transaction. We will not permit another business to examine the information we have collected without a confidentiality agreement. We will not transfer the information we have collected unless the acquirer of all or substantially all of MSD Performance’s assets agrees to provide the same or substantially similar privacy protections as those established by this privacy policy. So long as the acquirer of all or substantially all of MSD Performance’s assets agrees to be bound by the same or substantially similar privacy protections as those established by this privacy policy, we may transfer such information without any restrictions or conditions of any kind.


The MSD PERFORMANCE Customer Privacy Policy is subject to change at any time. We encourage you to review the privacy policy regularly for any changes.

Last updated July 19, 2013
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